An experienced researcher and evaluator, Steven has a background in psychology; he earned an M.S. in Experimental Psychology and Ph.D. in Applied Social Psychology, both from Colorado State University. He also spent seven years as the Audience Research Manager at the Monterey Bay Aquarium in Monterey, California, where he directed and conducted audience research and evaluation in the exhibits, marketing, programs and guest services departments.
Prior to starting Audience Viewpoints Consulting, he spent four years as a Senior Researcher at the Institute for Learning Innovation, working on a variety of projects at many institutions. While Steven’s research and evaluation interests are broad, he has particular areas of expertise in attitude and behavior change, visitor satisfaction, cognition and affect, climate change, and bilingual experiences in Spanish and English.
He has worked extensively with science centers, natural history museums, art museums, aquariums and zoos, and other types of institutions. In addition, he has worked on many technology-based evaluations of high-tech interactives, hands-on exhibits, labels, and web sites. Steven is fluent in Spanish.
